Man standing next to a vintage Ford Bronco in a rural setting

Our story

Premium streetwear with racing DNA.

Race Code was born close to the world of racing, but it was never meant to stay there.

Heavyweight fabrics / Relaxed fits / Limited drops

We take the energy, precision and attitude of that world and turn it into premium streetwear with real presence.

The brand

Who we are

A CLEAR POINT OF VIEW

Race Code was born close to the world of racing, but it was never meant to stay there.

We take the energy, precision and attitude of that world and turn it into premium streetwear with real presence. Heavyweight fabrics, relaxed fits and limited drops define the foundation, but the goal is bigger than product alone: to create pieces that feel distinctive, effortless and built to last.

Founded by IndyCar Series driver Alex Palou, Race Code has an authentic connection to racing, but the brand is not only for insiders. It is for people who value quality, identity and clothes that say something without trying too hard.

Built to be worn on repeatThe brand

Our craft

Built to be worn on repeat

We design tees, hoodies, crewnecks and caps with structure, comfort and attitude in equal measure.

Built to be worn on repeatBuilt to be worn on repeat
Woman leaning against a yellow and white truck on a sunny dayMore than motorsport

Race Code

Premium streetwear with racing DNA.

You do not need to live in the paddock to connect with Race Code.

More than motorsport

You do not need to live in the paddock to connect with Race Code.

If you are looking for premium streetwear with identity, racing DNA and everyday versatility, you are in the right place.

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